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RiRi Introduces Crush by Rihanna

June 14, 2016

A Daring, Mischievous, and Intoxicating New Fragrance

NEW YORK, June 14, 2016 /PRNewswire/ -- Rihanna announces the debut of Crush by Rihanna, the second fragrance in her namesake RiRi collection. Crush is a mysteriously sexy and provocative scent. Breaking boundaries and setting new rules, this perfume feels empowering, strong, confident, and unapologetic. 

RiRi CRUSHES it with her newest fragrance – sensual woody notes pair with playful red fruits and pink musks to create an intoxicating fragrance with an undeniably fun, feminine twist. The addictive floriental opens with a vibrant splash of bergamot, juicy mandarin and vivacious pink peppercorn. At its heart, pink rose is accented with spicy ylang drizzled in the tangy sweetness of red berries for a mouthwatering signature; while creamy musk, cedarwood and sexy patchouli combine to leave a lush, lasting impression.


Riri Crush Bottleriri Crush


























The bottle, designed by Rihanna, inspired by the original RiRi bottle, combines a sense of luxury and femininity. Its rich golden tones create an irresistible allure that is accented by a playful touch of pink on the outer box. The eye catching, luxurious jewelry-inspired pattern on the cap is alluring to the touch, and is carried through to the outer box to create a chic, high-fashion contrast to the bottle's feminine lines.

Crush by Rihanna will be available at Macy's, and other fine retailers beginning August 2016 for $60 EDP (3.4oz),$36 EDP (1.0oz), and $20 Rollerball (0.2oz).

Rihanna has taken the music, entertainment and fashion industry by storm. As an accomplished performer, she has sold 54 million albums and 215 million digital tracks worldwide making her the top-selling digital artist of all time. She's put out 8 albums, achieved 14 number-one singles and won 8 Grammy Awards. With over 8.5 billion views and 21 Vevo certified videos she is the most viewed female artist on Vevo/YouTube and is one of the biggest artists on Facebook with over 81 million likes.  In addition, she's successfully launched six fragrances, two capsule collections with Armani, as well as four River Island collections and is currently the spokesperson for MAC & Viva Glam and the new face of Dior's "Secret Garden" campaign. Rihanna is PUMA's global ambassador for Women's Training and now serves as the Creative Director, bringing her styling sensibilities and innovation to PUMA's collections. As of July 2015, Rihanna also serves as Contributing Creative Director and Punk & Poet brand ambassador for Stance.

Parlux Ltd. is a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products.  It is a wholly owned subsidiary of Perfumania Holdings, Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products (traded on the NASDAQ exchange as PERF).  Through its various subsidiaries, Perfumania Holdings, Inc. holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, Kenneth Cole, Norell New York and Tommy Bahama, among others.