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Vintage Bloom Jessica Simpson

August 26, 2014

Fort Lauderdale, FL. Summer 2012 - Vintage Bloom, the new fragrance from Jessica Simpson, is a soft, sheer romantic floral, a subtle harmony of garden flowers wafting by on a summer breeze. Feminine and sensual, beautiful and accessible, this fragrance captures Jessica's own charming, natural style. "I love the sweet allure of flowers in full bloom, sun-drenched afternoons and cozy evenings with someone I adore. To me, Vintage Bloom is all about my favorite things; it is easy, lovely, joyful and such a true connection to my heart."

Capturing the vitality of Jessica Simpson's girl-next-door American charm, crisp vibrant citrus notes of Calabrese lemon and Caipirinha lime zest open Vintage Bloom with a zing. Slowly the soft, femininity of raspberry blossom, a breezy, light fresh floral accord and a burst of stardust peony evolve to embrace Jessica's dreamy romantic nature. Bright, youthful notes are tempered as the fragrance blossoms into warm sensuality, inviting notes of crisp cotton musk and Indian sandalwood to charm and delightfully entice. Created by acclaimed perfumer Stephanie Hakes at Ungerer and Company, Vintage Bloom captures the scent of flowers in the air - a freshly cut bouquet of fragrant blossoms, long treasured emblems of romance now captured in a fragrance that is the very essence of America's sweetheart.

The Vintage Bloom bottle, originally inspired by a vintage fragrance flacon in Jessica Simpson's personal collection, is transformed into sparkling crystal by Lance McGregor of Paul Meyers and Friends, bringing to mind the old world elegance of a twinkling chandelier. Glints of gold illuminate the bottle's faceted facade. A crystal prism forms the bottle's cap which, when lifted, reveals the lingering freshness of a soft, sheer floral harmony. Photographer Michelangelo Di Battista shot the dewy, radiant image of Jessica Simpson for the Vintage Bloom ad campaign

“Vintage Bloom is a reflection of Jessica Simpson's southern charm and wonderful feminine spirit,” said Frederick E. Purches, Chairman and CEO of Parlux Fragrances, Inc. “This light, airy new fragrance is meant to be a keepsake, a nod to the romance of the past, yet it remains very much connected to the present. This candid, spontaneous and wonderfully feminine fragrance is bound to appeal to every woman who's ever been entranced by the tantalizing scents of a garden in full bloom. It is what one would naturally expect from Jessica Simpson, after all she's a woman this country has taken to its heart.”

"Approachable and timeless in her beauty, Jessica Simpson's style is refreshingly natural, as soft and pretty as her newest fragrance, Vintage Bloom," said Vince Camuto, CEO of the Camuto Group, the master licensee for the Jessica Simpson Collection. "Romance is always in season and is a forever-treasured notion. We created this romantic invitation, in partnership with Parlux Fragrances, to invite women everywhere to experience the essence of Jessica Simpson herself, a fresh, modern American beauty who's at heart an old fashioned girl."

THE VINTAGE BLOOM JESSICA SIMPSON FRAGRANCE COLLECTION
3.4 oz Eau de Parfum Spray $ 65.00
1.7 oz Eau de Parfum Spray $ 49.00
6.0 oz Body Lotion $ 30.00

ABOUT THE JESSICA SIMPSON COLLECTION
The Jessica Simpson Collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 23 classifications –including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, cold weather accessories, luggage, jeanswear, sportswear, fine diamond jewelry, tween footwear, coats and apparel as well as toddler apparel. The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The Jessica Simpson collection is currently available in over 2,500 points of distribution globally and also online at www.JessicaSimpson.com.

ABOUT PARLUX FRAGRANCES, INC.
Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige products. It holds the licenses to manufacture and distribute the fragrance brands of Vince Camuto, Jessica Simpson, Kanye West, Marc Eckō, Natori, Nicole Miller, Paris Hilton, Queen Latifah, Rihanna, and Fred Hayman Beverly Hills.

ABOUT CAMUTO GROUP
The Camuto Group is a leading organization for design, development and distribution of women’s fashion footwear and is renowned for its ability to build women’s lifestyle brands on a global scale. Camuto Group products are sold in over 5400 doors worldwide. The Camuto Group is the owner of the Vince Camuto and Arturo Chiang brands and is the master licensee for the Jessica Simpson Collection. The company also develops and manages several exclusive brands for Dillard’s, and holds the footwear license for BCBGeneration, BCBG Max Azria, Lucky Brand and kensiegirl. The company’s portfolio also includes the design and sourcing of footwear for Tory Burch, as well as a partnership with the apparel lifestyle brand Sanctuary.