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Push Boundaries. Be Bold. Go Rogue.

August 26, 2014

(New York, NY) July 22, 2013 - Always driving the trends, pushing the envelope and exploring new territories, Grammy-Award winning Rihanna launches her newest fragrance, Rogue by Rihanna. Rihanna created this adventurous scent for the woman who, like herself, radiates edginess and confidence but is also flirty and feminine. Rihanna exudes strength, femininity and mischief conveyed to her fans through music, unpredictable fashion choices, memorable unapologetic performances, and now through her new fragrance, Rogue. Rihanna’s bold approach to life pushes the boundaries of convention, proving that Rogue is a state of mind. A perfect blend of powerful and playful, the fragrance encourages all women to live life on their own terms. Show your strength and beauty, go Rogue. “People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me.” says the songstress, “This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.” “We are thrilled to be introducing Rihanna’s Rogue to the world this fall. Every element of the fragrance reflects Rihanna’s dynamic spirit and relentless passion and strength. It is an amazing fragrance befitting this amazing talent” said Donald Loftus, President of Parlux, Ltd, the company producing all of Rihanna’s fragrances Perfumer Marypierre Julien said, “I was inspired to create a fragrance that is as spontaneous and direct as Rihanna is and emulates her bold approach to her life. She is not afraid to reveal her mischievous side, showing off her true powerful femininity.” Rogue by Rihanna was photographed by Mario Sorrenti, styled by Mel Ottenberg, hairstyling by Yusef Williams and makeup by Lucia Pieroni. Rogue by Rihanna will be available beginning September 2013 at Macy’s (, Dillards ( and Belk ( For exclusive content check out or on Facebook at ROGUE BY RIHANNA THE FRAGRANCE - FLIRTY SENSUAL ORIENTAL Capturing the mischievous nature that lies within every modern woman, Rogue by Rihanna has a bold yet flirty composition. TOP - Flirty Lemon Blossom and Cyclamen are mixed with Bergamot and spiced with Pink Peppercorn MID – Jasmine, Rose and Muget fused together with Juicy Plum and Suede BASE – Sandalwood, Patchouli and Golden Amber surround decadent Vanilla and Sensual Musk THE ROGUE BOTTLE AND COLLECTION With a chic yet edgy aesthetic, Rihanna designed this bottle reflective of her personality. From top to bottom, this it showcases sensual strength with 6 spikes inverted at the base and rising into a soft rose gold collar and draped in a stingray-inspired motif at the cap. Eau de Parfum 125 ml / 4.2 oz $69.00 75 ml / 2.5 oz $49.00 30 ml / 1.0 oz $39.00 6 ml / .20 oz Roller Ball $18.00 Body Lotion 200 ml / 6.7 oz $30.00 Stingray Clutch GWP with $69.00 or more purchase (available at launch) Holiday Gift Set (.5oz & 4.2oz sprays, 3.0 oz lotion) $69.00 (available October) Stingray Leather Zip-Around GWP with any two Rihanna fragrances (available October) Fashion Bracelets $49.00 (available Black Friday, November 29th) ABOUT PARLUX FRAGRANCES LTD Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).