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Introducing the New Signature Scent from Jessica Simpson

July 11, 2014

Designer, entrepreneur and style icon Jessica Simpson, introduces Jessica Simpson®, a new, ethereal signature scent. A well-rounded floral gourmand, the scent is inspired by the journey every woman travels throughout their lifetime. “Fragrance plays a strong role in a woman’s life,” Simpson said, “When we recognize a distinctive smell we can be instantly transported to another time or place. A fragrance can change your mood, your thought process or the way you carry yourself. I know I have evolved into the woman who I am today.” To develop a fragrance authentic to her personal journey, Simpson worked in collaboration with perfumer, Marypiere Julien, of Givaudan, to create the complex new fragrance. Jessica Simpson Signature opens to whimsical notes of citrus, blending hints of clementine, nectarine, pomegranate and apricot. The heart of the fragrance is a romantic floral bouquet of frangipani, night blooming jasmine, orange flower and tiger lily. Warm, satisfying dry notes of white chocolate vanilla bean accord, sandalwood, tonka bean and drift wood round out the natural beauty of this harmonious signature scent. The Jessica Simpson Signature bottle exudes a sophisticated femininity. A gorgeous tear drop bottle gracefully surrounds the fragrance while a delicate feather, etched in champagne gold, circles the cap. “Feathers represent a spiritual evolution, truth and lightness,” notes Simpson. An ad campaign was shot on location at Big Skye Movie Ranch in Simi Valley, California by famed photographer, Gilles Bensimon, and captures the essence of Jessica Simpson herself.

“Jessica Simpson Signature is a natural expression of the lifestyle Jessica has built, for herself and her family, and for the American woman. We have seen Jessica Simpson evolve and grow her brand into a very successful and powerful empire which we are proud to be a part of” said Don Loftus of Parlux Fragrances, Inc. “We are thrilled to once again partner with Parlux on this exciting launch,” Vince Camuto, CEO of Camuto Group, the master licensee for the Jessica Simpson® Collection since its launch in 2005. “Jessica Simpson Signature represents a sophisticated, feminine and decidedly confident side of Jessica. As a savvy businesswoman, an incredible mother and a style icon, she knows there is nothing a woman can wear that is more alluring than confidence.”

Fragrance Description: Floral Gourmand Top: Clementine, Nectarine, Pomegranate, Apricot Mid: Frangipani, Night Blooming Jasmine, Orange Flower, Tiger Lily Dry: Vanilla Infusion, White Chocolate Vanilla Bean Accord, Sandalwood, Tonka Bean, Driftwood