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FANCY Jessica Simpson

August 26, 2014

Fort Lauderdale, Florida, April 2008 – Introducing FANCY Jessica Simpson, the new feminine, alluring and memorable fragrance that captures the essence of Jessica’s award-winning talent, beauty and personality. It’s elegant, while maintaining the subtly flirtatious charm of the All American girl-next-door. “With FANCY, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans. For me, FANCY is just that: fancy. This is a special fragrance - personal, whimsical, playful and romantic with a heart of gardenia, an essence I truly cherish.”

Created by perfumer Alexis Dadier of Mane Paris, this luminous dewy fragrance is all about floral femininity. FANCY Jessica Simpson opens with the radiance of sparkling Pear and juicy Apricot Nectar wrapped with the glow of Red Fruits. The heart of FANCY is the captivating draw of dewy Gardenia laced with the delicacy of Night Blooming Jasmine. Toasted Almonds and Caramel notes provide a playful element. Creamy Sandalwood, infused with the sensual energy of Amber Crystals, unites with the embracing warmth of Vanilla Crème as FANCY clings to the skin at dry down. The fragrance itself is the color of blush champagne, a soft pink, the ultimate color of femininity.

The FANCY bottle is a softer, more modern interpretation of Jessica’s favorite vintage perfume bottles. The rose-gold floral motif that encircles both the bottle and collar add richness and dimension to this exquisite package.

A luminous and complex fragrance, FANCY is, according to Neil J. Katz, Chairman and CEO of Parlux Fragrances, Inc. “as alluring, feminine and romantic as Jessica Simpson herself. Her talent, charm and values have made her America’s Sweetheart and have shown her to be the kind of person that women of all ages can admire.”
“FANCY is a natural expression of Jessica Simpson’s lifestyle,” according to Vince Camuto, CEO of the Camuto Group. “One moment she’s a fashion icon on the red carpet. The next she’s the girl next door. We are pleased to partner with Parlux Fragrances Inc. on this outstanding fragrance launch.”
Enchanting and enticing, the FANCY fragrance collection consists of a 3.4 oz. Eau de Parfum Spray ($59.00) and a 1.7 oz. Eau de Parfum Spray ($49.00), and a 5.0 oz Body Lotion ($30.00). The launch Gift with Purchase is a vintage-inspired cosmetic case, in soft pink to match the fragrance. It will arrive at retail August 2008, in time for Back to School.

Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige products. It holds licenses for Paris Hilton fragrances, watches, cosmetics, sunglasses, handbags and other small leather accessories in addition to licenses to manufacture and distribute the designer fragrance brands of GUESS?, XOXO, Jessica Simpson, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills.

PR: LSZ Communications, Lori Zelenko
212 486 9260 – 917 693 8602