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Pat Beh Werblin

Vice President, Advertising and Public Relations, Parlux & Five Star Fragrance

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Pat Beh Werblin


Pat Beh Werblin joined Parlux in 2012. Prior to Parlux, Pat founded and led her own marketing and communication company, where she conceived and executed campaigns in the fields of fashion, beauty, retail and luxury.

Pat also held marketing positions at Hearst Magazines (Associate Publisher of Marie Claire) and at Allure Magazine (Executive Director of Marketing and Creative Services). With extensive experience in developing integrated marketing strategies for international lifestyle brands, she held key management positions at Emanuel/Emanuel Ungaro, Polo/Ralph Lauren, Karl Lagerfeld and Anne Klein.

Pat collaborates with the management team on all Parlux brands to develop innovative multi-media marketing initiatives.