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Perfumania Holdings Inc. through its five subsidiaries offers a number of services. These include the development of product, marketing strategies and distribution of fragrances sold in all levels of retailing from mass to high-end prestige.

Product Licensing

If you’re ready to unlock the full potential of your brands, Parlux creates and manages strategic licensing programs, and builds valuable partnerships between licensees and licensors. Our customized business growth programs assists in optimizing all aspects of licensing.

Product Design

We work in synergy with the finest bottle and package designers and brand owners to develop products that are on trend and in keeping with the aspirations and lifestyles of today’s savvy consumer. Parlux remains in the forefront of the market developing designs and utilizing contemporary, quality materials that generate positive response.

Product Distribution

We serve as a leading distributor and marketer of authorized prestige fragrances to approximately 30,000 carefully identified mass market retail stores including some chain drug, mid-tier department stores, institutional gift shops, warehouse clubs and e-commerce. Having this sophisticated distribution model ensures the right balance of diversity into the market and allows the brands to gain exposure with new retail relationships.

Product Marketing

Our ability to both create your brand and then help take the brand to market and support it at retail creates a seamless experience. With a knowledgeable team we back up our brands with effective, meaningful, impact-driven marketing and promotion strategies that generate results from sell-in to sell-through. We know what it takes to unlock the potential of a brand, build recognition and reinforce the message.


Perfumania Holdings, Inc. is recognized industry-wide for its unparalleled service. Through its subsidiaries Perfumania Holdings, Inc. offers:   Development of product, marketing strategies and distribution of fragrances sold across all channels of retailing, ranging from high level prestige to mass market. 

We have become a one-stop-shop for our designer and celebrity partners.  Our philosophy of growing and protecting great brands is on par with our partner’s goals. After all, great products are only as successful as the ability to market them.  And that’s what we know how to do.

Partner with Us


Discover what happens when dynamic concepts and enthusiastic vision meet quality and excellence. Our vertically integrated solutions offer partners many opportunities for success. Click below to begin the conversation.