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Tommy Bahama Introduces The All-New ‘Island Life’ Fragrance Collection

November 3, 2014

Living The Island Life

(New York, NY- November 2014) Tommy Bahama, the upscale lifestyle brand, announces the launch of its newest fragrance collection, Tommy Bahama Island Life. Inspired by the relaxed notion of island living, this alluring new scent collection introduces two new fragrances for men and women, offering an aromatic retreat infusing tranquility and a peaceful escape from busy everyday life. Men and women will embark on a voyage to a relaxed and serene destination, embracing Tommy Bahama’s nautical sensibilities and Island Living philosophy.

The unique bottle design consistent through the Tommy Bahama Island Life collection features beveled glass, reflecting prisms in the sunlight and creating a radiant spectrum of colors. Island Life for Him’s bottle features woven, wooden Rattan elements paying homage to the rustic, natural state of island living. Island Life for Her features an ethereal gold hammered cap, reminiscent of the sun on the water at sunset.

Designed by perfumers Frank Voelkl and Ilias Ermenidis, Tommy Bahama Island Life collection’s fragrance notes are inspired by the mystery and adventure of an island getaway.

Island Life for Him – Captivatingly fresh top notes of crisp Bergamot, Artemisia and inviting Tarragon are complemented by Geranium and Nutmeg. Light earthy tones of Patchouli are subtly introduced and rounded out with notes of soft Cedarwood, Vetiver and silky Ambrox, deliver a lasting, sexy masculinity.

"I wanted to really capture what the Tommy Bahama brand stands for, and who the man is at his essence. Journeying from freshness, into his core masculinity and underlying sensuality was how I envisioned doing this. It is a fragrance that tells the story of his lifestyle, his attitude and the laid-back, island vibe he projects on those around him,” said Ilias Ermenidis, Perfumer of Island Life for Him.

Island Life for Her – Luscious notes of Juicy Pear and sparkling Mandarin blend playfully with the warmth of Star Anise for a mouth-watering top. A fresh bouquet of White Rose, Peony and Peach Blossom blooms accentuate the core of the fragrance with femininity. Vanilla Bean, Sandalwood and Musk wrap up the scent emphasizing creamy comfort and effortless sensuality.

“It was important for me to create a fragrance that would feel vibrant and alive. The woman who wears it is kissed by sheer, sparkling notes that evoke happiness and the ultimate sense of comfort. I imagine it to be the only accessory she needs, an adornment that accentuates her infectious personality and effortless beauty,” said Frank Voelkl, Perfumer of Island Life for Her.

The Tommy Bahama Island Life collection is designed for the confident, self-assured and effortlessly charismatic individual. Capturing a sun-kissed radiance and a confidence so alluring, this balancing scent collection is ideal for those that are always relaxed, in-the-moment, and are exactly where they want to be.

“Tommy Bahama fragrances provoke an incredible response at the retail level and have garnered an extremely loyal customer base. Island Life is a continuation of Tommy Bahama’s brand mission of celebrating life as one long weekend,” said Angela Budd, VP, Marketing & Brand Development of Parlux, Ltd.

Thinking about getting away? Take yourself on a vacation of a lifetime with this new Tommy Bahama fragrance collection. Live the Island Life.

Island Life for Him

Eau de Cologne Spray 3.4 oz $70

Eau de Cologne Spray 1.7 oz $58

Deodorant Net Wt 2.5 oz $18

3.4 oz. EDC, 0.05 oz EDC, 2.5oz Deodorant $72

Tommy Bahama Island Life for Him is available at the following retail and ecommerce sites: Macy’s, Belks, Dillard’s and Tommy Bahama stores nationwide MARCH 2015.

 

Island Life for Her

Eau de Toilette Spray 3.4 oz $78

Eau de Toilette Spray 1.7 oz $60

Body Lotion 6.7 oz* $24*

Tommy Bahama Island Life for Her is available at the following retail and ecommerce sites: Macy’s, Belks, Dillard’s and Tommy Bahama stores nationwide MARCH 2015.

 

ABOUT TOMMY BAHAMA

Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 140 Tommy Bahama retail locations worldwide, 14 of which offer a Tommy Bahama Restaurant & Bar. The Tommy Bahama collection is available on TommyBahama.com and at the finest U.S. retailers, including Nordstrom and other specialty retailers. Additional stores will be opening this year. For more information, please visit www.tommybahama.com.

ABOUT PARLUX LTD., INC

Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, JAY Z, Kenneth Cole, and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

MEDIA CONTACT:

DKC Public Relations on behalf of Tommy Bahama Island Life for Her and Tommy Bahama Island Life for Him

Stephen Wright & Christina Stejskal

Parlux@dkcnews.com