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Perfumania Retains Leading NYC-Based Investor Relations Firm, JCIR, to Expand Financial Community Outreach Program

September 23, 2015

BELLPORT, N.Y., Aug. 31, 2015 (GLOBE NEWSWIRE) -- Perfumania Holdings, Inc. (NASDAQ:PERF) (“Perfumania” or the “Company”) the largest U.S. specialty retailer and distributor of fragrances and related beauty products announced today that it has retained JCIR, an award-winning New York City-based investor relations firm, to expand its investor relations and financial community outreach program. Michael Katz, President and Chief Executive Officer of Perfumania commented, “Perfumania has a 30-year history of successfully marketing fragrance brands, in various retail and wholesale channels, through collaboration with leading international designers and personalities and adopting new technologies to improve the customer experience across our over 300 retail store locations. As we work together with JCIR, we look forward to elevating the awareness and understanding of the Company as a leader in the fragrance and beauty industry and bringing added appreciation for our business and compelling growth prospects to the financial community.” Joseph Jaffoni, President and Founder of JCIR, added, “Today, the full value of a company can only be realized and fully appreciated in the capital markets through an integrated approach to investor relations and strategic corporate communications. We look forward to working with Mike Katz and VP & CFO, Donna Dellomo, to leverage JCIR’s extensive investor relations experience, deep financial community relationships and consistent success with clients across all industries to build greater appreciation for Perfumania across the investment community and create added value for its shareholders.” If you have questions regarding Perfumania or are interested in conducting a conference call with management please contact JCIR at (212) 835-8500 or via email at perf@jcir.com. About Perfumania Holdings, Inc. Perfumania Holdings, Inc. (NASDAQ:PERF) is the largest specialty retailer and distributor of fragrances and related beauty products across the United States. Perfumania has a 30 year history of innovative marketing and sales management, brand development, license sourcing and wholesale distribution making it the premier destination for fragrances and other beauty supplies. As of July 4, 2015 the Company operated 319 corporate-owned retail stores as well as e-commerce, specializing in the sale of fragrances and related products across the United States, Puerto Rico, and the U.S. Virgin Islands. The Company also operates a wide wholesale distribution network that consists of approximately 57,000 retail doors. Perfumania is based in Bellport, New York. For additional information please visit www.perfumaniaholdings.com or contact us via email at perf@jcir.com. About JCIR Since 1994, JCIR has been helping its clients generate tangible returns from their interaction with the investment community. JCIR’s company-specific programs and proven Investor Relations strategies have helped well over three hundred companies build more productive relationships with the professional investment community and the media that cover them. We are a results-oriented firm that provides candid counsel on how to drive value from the Investor Relations process. Our approach to serving our clients ensures consistency of message and continuity of execution. Contacts: Perfumania Holdings, Inc. Donna Dellomo VP &Chief Financial Officer (631) 866-4157 JCIR Joseph Jaffoni /Norberto Aja / Nicole Briguet (212) 835-8500 perf@jcir.com