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Introducing Vince Camuto Solare
(New York, NY) October 2014 – Designer Vince Camuto introduces Solare, the newest addition to his men’s fragrance collection. Reflecting the radiance and celestial strength of its namesake, Solare draws inspiration from Vince’s deep Italian heritage and its celebration of vitality and creativity. The Solare man, fueled by his passion within, is bold, confident and daring.
Vince Camuto Solare conveys a robust yet fresh scent profile incorporating notes of Juicy Mandarin, Pimento Leaves and Cardamom anchored by a dry base of Sensual Musk and Cashmere Woods. Solare ignites the senses with a sophisticated blend of smoldering wood and citrus scents.
“Solare presents another option for the Camuto man to express his individuality and polished style,” said Vince Camuto. “With the men’s fragrance collection, I wanted to introduce a new scent that would both inspire confidence and provide an accessory to the modern man’s overall sense of style.”
“The Vince Camuto fragrance collection continues to grow and appeal to a broad range of modern stylish male consumers. Solare is a unique addition to the fragrance collection,” said Donald Loftus, President of Parlux, Ltd., manufacturer of Vince Camuto’s fragrances.
Vince Camuto Solare will launch at major retail stores nationwide in February 2015.
V I N C E C A M U T O S O L A R E : THE NOTES
A WOODY, ORIENTAL FRAGRANCE POSSESSING CITRUSY TOP NOTES
French Lavender, Juicy Mandarin, Red Apple
B A S E / D RY
Tonka Leaves, Sensual Musk, Creamy Blonde Woods, Cashmere Woods
A B OU T PA R LUX F R AG R A N CE S LT D
Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, JAY Z, Kenneth Cole, and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).
ABOUT CAMUTO GROUP
Camuto Group is a leading organization for design, development and distribution of women’s fashion footwear. Renowned for its ability to develop lifestyle brands on a global scale, Camuto Group is building on the success of the Vince Camuto® and VC Signature Vince CamutoTM brands, extending into collections such as the recently introduced Louise et Cie® brand, Two By Vince Camuto® brand and a menswear line. Camuto Group is also the master licensee for Jessica Simpson and holds the footwear licenses for brands such as BCBGeneration®, BCBGMAXAZRIA® and Lucky Brand®. The company’s portfolio also includes the sourcing of footwear for Tory Burch®, as well as a partnership with Bernard Chaus. Revered for its ability to design and source, the company and its partners operate 95 retail locations globally and products are sold in over 5,400 doors worldwide.
THE BOTTLE AND COLLECTION
The sleek, rectangular shaped bottle is brought to life by its vibrant, rich orange leather wrap: emphasizing the core pillars of the confident man that is Vince Camuto Solare. The signature crest medallion can be found at the center of the fragrance, representative of the brand’s commitment to excellence, enduring strength, and robust Camuto family heritage. Eau de Parfum, 3.4 oz / 100 ml, $70.00, 1.7oz/50 ml, $57.00
CONTACT DKC, Stephen Wright/Christina Stejskal, firstname.lastname@example.org, 212.685.4300