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INTRODUCING THE NEW SIGNATURE SCENT FROM JESSICA SIMPSON
New York, New York, May 2014 – Designer, entertainment and style icon and mother of two, Jessica Simpson, introduces Jessica Simpson®, a new, ethereal signature scent. A well-rounded floral gourmand, the scent is inspired by the journey every woman travels throughout their lifetime. “Fragrance plays a strong role in a woman’s life,” Simpson said, “When we recognize a distinctive smell we can be instantly transported to another time or place. A fragrance can change your mood, your thought process or the way you carry yourself. I know I have evolved into the woman and designer who I am today but I love to reminisce about the many milestones on my journey and often a familiar fragrance is what takes me back.”
To develop a fragrance authentic to her personal journey, Simpson worked in collaboration with perfumer, Marypiere Julien, of Givaudan, to create the complex new fragrance. Jessica Simpson Signature opens to whimsical notes of citrus, blending hints of clementine, nectarine, pomegranate and apricot. The heart of the fragrance is a romantic floral bouquet of frangipani, night blooming jasmine, orange flower and tiger lily. Warm, satisfying dry notes of white chocolate vanilla bean accord, sandalwood, tonka bean and drift wood round out the natural beauty of this harmonious signature scent.
The Jessica Simpson Signature bottle exudes a sophisticated femininity. A gorgeous tear drop crystal gracefully surrounds the fragrance while a delicate feather, etched in rose gold, dances down the cap. “Feathers represent a spiritual evolution, truth and lightness,” notes Simpson. An iconic ad campaign was shot on location at Big Skye Movie Ranch in Simi Valley, California by famed photographer, Gilles Bensimon, and captures the essence of Jessica Simpson herself.
“Jessica Simpson Signature is a natural expression of the lifestyle Jessica has built, for herself and her family, and for the American woman. We have seen Jessica Simpson evolve and grow her brand into a very successful and powerful empire which we are proud to be a part of” said Don Loftus of Parlux Fragrances, Inc.
“We are thrilled to once again partner with Parlux on this exciting launch,” Vince Camuto, CEO of Camuto Group, the master licensee for the Jessica Simpson® Collection since its launch in 2005. “Jessica Simpson Signature represents a sophisticated, feminine and decidedly confident side of Jessica. As a savvy businesswoman, an incredible mother and a style icon, she knows there is nothing a woman can wear that is more alluring than confidence.”
THE JESSICA SIMPSON® SIGNATURE FRAGRANCE COLLECTION:
3.4 oz Eau de Parfum Spray $65
1.7oz Eau de Parfum Spray $49
1.0 oz Eau de Parfum Spray $35
0.2 oz Roller Ball $18
FRAGRANCE DESCRIPTION: Floral Gourmand
Top: Clementine, Nectarine, Pomegranate, Apricot
Mid: Frangipani, Night Blooming Jasmine, Orange Flower, Tiger Lily
Dry: Vanilla Infusion, White Chocolate Vanilla Bean Accord, Sandalwood, Tonka Bean, Driftwood
Peggy Merck, Director of Public Relations
Jessica Simpson Collection, Camuto Group
Christina Stejskal, Vice President
About the Jessica Simpson® Collection
The Jessica Simpson® Collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 31 classifications – including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, slippers, cold-weather accessories, luggage, dresses, jeanswear, sportswear, activewear, fine jewelry, watches, tween footwear, coats, swimwear, legwear and apparel, maternity apparel, toddler apparel; with a bedding and home accessories collection to launch in 2014. The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The Jessica Simpson® Collection is currently available in over 2,500 points of distribution globally.
About Parlux Fragrances, Inc
Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Jessica Simpson®, Vince Camuto®, Kenneth Cole®, JAY Z®, Rihanna®, and Tommy Bahama®, among others.
About Camuto Group
The Camuto Group is a leading organization for design, development and distribution of women's fashion footwear and is renowned for its ability to build women's lifestyle brands on a global scale. Camuto Group products are sold in over 5400 doors worldwide. The Camuto Group is the owner of the Vince Camuto® and Arturo Chiang® brands and is the master licensee for the Jessica Simpson® Collection. The company also develops and manages several exclusive brands for Dillard's, and holds the footwear licenses for the BCBGeneration®, BCBG Max Azria®, and Lucky Brand® trademarks. The company's portfolio also includes the design and sourcing of footwear for Tory Burch® brand as well as a partnership with Sanctuary Clothing® apparel, an expanding lifestyle brand.