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Diana Espino

Vice President, Global Marketing and Brand Development, Parlux & Five Star Fragrance

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Diana Espino

Diana Espino was born and raised in New York City. She has been in the cosmetic and fragrance industry for her entire career which started in retail at Saks Fifth Avenue and then Bloomingdale's where she was a buyer for Men's Fragrances, Elizabeth Arden and Shiseido. After her retail years, she worked in the Infomercial Industry where she developed products and created marketing strategies for direct response television.

                                        
She then joined Sanofi Beaute where she held the positions of Vice President of Marketing for Oscar de la Renta fragrances and Yves Saint Laurent fragrances and cosmetics. Diana then joined The Estee Lauder Companies as VP/General Manager of Sean John Fragrances, eventually adding Lab Series Skincare for Men, Aramis and Ermenegildo Zegna fragrances to her responsibilities. In this role she traveled extensively around the world researching cultures, consumer insights and developing global strategies.

At Parlux, Diana manages the development and execution of a number of brands including JAY Z, Rihanna, Sean John and Pitbull. Diana is always evolving and involved in the pulse of today's generation.